Central San Diego
The coast is where California cool began. From its breaking w aves, it speaks to all that is primordial yet hip and trendy. The Pacific Ocean. The Cliffs. Ocean and bay view homes. Fabulous sunsets. World-class surfers and triathletes. The world's most beautiful women. And the worlds most concentrated city of scientists and doctors.
Metropolitan San Diego is the heart of the County with over 40% of its population and the bulk of its history, tradition and culture. There are dozens of different communities and peoples who live here and give the city its distinctive blend of culture, art, food and style.
For example, lets drive El Cajon Boulevard, a key east-west 50 block thoroughfare. Prior to 1960, "The Boulevard" was the essence of San Diego, its main drag, a place to see and be seen.
Today you'll witness Black, Hispanic, Vietnamese and Jamaican markets, bodegas, restaurants, and churches amid the continuing evolution of the city. Here is where the American Dream of a better life is reborn daily.
Then look around and you're at San Diego State University, where thousands of collegians walk and live. The Boulevard is revitalized again! And continuing east, into the decades-old, family businesses of La Mesa, one of San Diego's highest appreciating neighborhoods.
This 20 minute car trip tells a story of history of our town—its pas and its future. The ongoing change of this great boulevard over a lifetime creates a wonderful pencil drawing on this canvas of America's Fines City.
Downtown San Diego
Mission Valley, Foreground, With University
Of San Diego In Background